Brand Marketing Manager (Legal)

TL;DR

Brand Marketing Manager (Legal): Developing and executing comprehensive brand campaigns across OOH, CTV, and social channels to elevate market presence in the legal industry with an accent on media buying and strategic audience targeting. Focus on defining brand impact KPIs, optimizing budget pacing, and translating creative visions into measurable pipeline growth.

Location: Remote (United States)

Salary: $110,000 - 140,000

Company

hirify.global is a modern organization leveraging technology to provide innovative solutions for the legal industry.

What you will do

• Execute end-to-end brand campaigns across OOH, CTV, podcast, direct mail, and paid social channels.
• Plan, buy, and manage media placements while owning budget pacing and reporting.
• Collaborate with external agencies and internal content/product marketing teams to translate creative vision into channel-ready campaigns.
• Develop messaging strategies specifically for litigation and legal professional segments.
• Define and track brand impact KPIs, including brand lift, share of search, and contribution to marketing mix modeling (MMM).
• Implement disciplined attribution tracking using UTMs to ensure brand activity is measurable.

Requirements

• 5-7 years of B2B marketing experience.
• Must be based in the United States.
• Proven ability to manage the full campaign lifecycle from creative briefing to optimization.
• Experience in media buying across diverse channels (OOH, CTV, Social).
• Ability to translate performance data into actionable insights.

Culture & Benefits

• Stock options and growth opportunities within the company.
• Premium Medical, Dental, and Vision coverage (100% of premiums covered for some plans).
• Flexible PTO and a home office setup stipend.
• Monthly stipend to offset internet and phone costs.
• 401(k) and comprehensive wellness/mental health benefits for employees and their families.