Digital Associate Director (Programmatic)

TL;DR

Digital Associate Director (Programmatic): Leading digital planning and execution for major clients with an accent on programmatic strategy, data-driven insights, and cross-channel integration. Focus on managing high-performing teams, driving innovation in test-and-learn agendas, and delivering measurable campaign impact.

Location: Must be based in the UK with the right to work in this location. The role follows a hybrid model with office attendance required approximately four days a week.

Company

hirify.global is an AI-driven media operating unit within WPP, focused on delivering creative personalization at scale through data, technology, and strategic partnerships.

What you will do

• Lead digital planning and execution for key clients, ensuring best-in-class activity that meets defined KPIs.
• Manage the full campaign lifecycle, including budget optimization, channel tactics, and creative performance.
• Provide sound data-driven insights to inform wider communications and implementation strategies.
• Lead and nurture a team of digital experts, defining best practices and automating internal processes.
• Collaborate with internal stakeholders and agency experts to deliver seamless, integrated digital plans.
• Drive the test-and-learn agenda to foster innovation in tech, data, and audience insights.

Requirements

• Must have the right to work in the UK.
• Extensive experience in planning and executing DR and brand campaigns across paid social, display, and video.
• In-depth knowledge of programmatic platforms and the digital advertising landscape.
• Proven experience in leading client relationships and building/nurturing high-performing teams.
• Strong analytical and numerical skills with the ability to translate data into actionable strategy.
• Strategic understanding of digital channels within the broader media context.

Culture & Benefits

• Access to global WPP networks for professional growth, networking, and cutting-edge marketing training.
• Comprehensive benefits package including medical, dental, vision, and group retirement plans.
• Commitment to employee mental health with dedicated awareness days and significant paid time off.
• Collaborative office environment with frequent team events, thought leadership sharing, and milestone celebrations.
• Equal opportunity employer focused on fostering a culture of respect and career progression.