Influencer Marketing Account Director (Marketing)

Location: Dubai, United Arab Emirates; hybrid work with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized and measurable marketing solutions.

What you will do

• Lead Managers and Executives, set priorities, review output, resolve escalations, and structure the team around client needs.
• Advise senior clients on creator ecosystems, partnership models, content credibility, market relevance, and performance opportunities.
• Shape annual, quarterly, and campaign-level influencer strategies aligned with business priorities, brand positioning, audience insight, and wider media or content plans.
• Oversee campaign quality across creator strategy, recommendations, negotiations, content, reporting, and post-campaign action plans.
• Develop relationships with creators, talent agencies, platforms, production partners, and other ecosystem stakeholders.
• Support new business and pitch work while coaching and developing influencer marketing talent.

Requirements

• 8+ years of experience in influencer marketing, creator partnerships, social, PR, talent, media, or integrated communications.
• Proven experience leading teams, managing senior client relationships, and handling complex multi-market influencer scopes.
• Strong background in commercial leadership, operating model design, strategic planning, and campaign governance.
• Bachelor’s degree in marketing, communications, media, business, public relations, or a related field is preferred.
• Ability to work in the hybrid Dubai setup, with office attendance expected around four days per week.

Culture & Benefits

• Access to global hirify.global and WPP networks for professional development, learning, and networking.
• Employee resource groups and regular in-office events focused on team achievements, thought leadership, and milestones.
• Medical, vision, and dental insurance, group retirement plans, and significant paid time off.
• Preferential partner discounts and employee mental health awareness days.
• Culture focused on collective leadership, trust, growth, creativity, collaboration, and inclusion.