Director, Marketing Operations

TL;DR

Director, Marketing Operations (Marketing Technology/Systems): Lead and scale marketing operations across hirify.global and SiteDocs by building the marketing technology stack, lead lifecycle systems, automation, and reporting infrastructure with an accent on scalable governance, cross-system execution, and data-driven visibility into pipeline impact. Focus on designing end-to-end funnel operations, driving complex integrations and platform projects, and improving speed and efficiency of global marketing execution.

Location: Remote

Salary: $129,400–$161,800 USD annually

Company

hirify.global and SiteDocs (Nemetschek Group) provide digital fieldworker collaboration, compliance, and workplace safety management through mobile and web apps.

What you will do

• Own and optimize the marketing technology stack across both brands, ensuring integrations and scalable alignment with marketing, sales, and partner workflows.
• Design and manage the end-to-end lead lifecycle (capture, routing, scoring, and marketing-to-sales handoff), including partner lead-sharing frameworks and customer removal from inbound pipelines.
• Oversee marketing automation execution for email campaigns, nurture tracks, and lifecycle programs with proper segmentation, tracking, and performance measurement.
• Build and maintain marketing dashboards and reporting infrastructure, tracking pipeline contribution, campaign performance, and marketing ROI.
• Lead cross-functional systems projects such as platform migrations, integrations, reporting infrastructure, and lead management improvements.

Requirements

• 8–12+ years of experience in Marketing Operations, Revenue Operations, or Marketing Systems.
• Experience leading and developing marketing operations or marketing technology teams.
• Deep expertise with Marketo, HubSpot, and Salesforce, including marketing automation and lead management.
• Proven ability to build marketing dashboards, reporting frameworks, and attribution models.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Eligibility to work in Canada is required; visa sponsorship is not available.

Culture & Benefits

• Health insurance (medical, dental & vision), life insurance, 401(k), and paid time off.
• Remote role (#LI-Remote) with a focus on operational excellence and speed of execution.
• Values-driven culture centered on authentic relationships, continuous learning, interdependence, and data-driven decisions.

Hiring process

• Interviews with cross-functional stakeholders, including leadership aligned to marketing operations and systems execution.
• Evaluation of experience with marketing technology, lead lifecycle, automation, and reporting/attribution.