Digital Marketing Specialist (Automotive)

TL;DR

Digital Marketing Specialist (Automotive): Managing and executing multi-channel digital marketing campaigns for automotive retail with an accent on paid media, SEO/SEM, and marketing automation. Focus on driving lead generation, service appointments, and showroom traffic through data-driven optimization and collaboration with dealership teams.

Location: Must be based in Florida, USA

Company

hirify.global is a global leader in data and software services, transforming the vehicle lifecycle into a connected digital experience for partners in over 90 countries.

What you will do

• Plan and execute digital marketing campaigns to drive leads and showroom traffic.
• Manage paid advertising across Google, Facebook, Instagram, and display platforms.
• Create and schedule email campaigns for sales events and service promotions.
• Collaborate with dealership teams to align marketing offers with local market needs.
• Maintain website content, landing pages, and inventory feeds.
• Analyze performance metrics and provide business recommendations to improve ROI.

Requirements

• Must be based in Florida
• 3+ years of experience in digital marketing, preferably in automotive retail.
• Proficiency in Google Ads, Facebook Business Manager, and GA4.
• Experience with marketing automation platforms like VinSolutions or Dealer.com.
• Strong writing skills for email, ad copy, and web content.
• Ability to manage multiple campaigns in a fast-paced environment.

Nice to have

• Experience with inventory marketing tools like Dealer Inspire or CarNow.
• Knowledge of automotive DMS platforms and lead handling processes.
• Familiarity with creative production tools like Canva or Adobe.

Culture & Benefits

• Innovative and global work culture.
• Opportunity to work with a leader in automotive data and software.
• Focus on professional growth and staying current with industry trends.
• Equal opportunity employer committed to diversity and inclusion.