CRM Manager (Igaming)

TL;DR

CRM Manager (Igaming): Managing a team of executives and creatives to drive customer retention and engagement strategies with an accent on multi-channel campaign delivery and lifecycle automation. Focus on optimizing player conversion, managing promotional calendars, and analyzing performance data to maximize revenue in the online sportsbook and casino industry.

Location: Must be based in Sofia, Bulgaria

Company

hirify.global is a leading global gaming technology company providing business intelligence-driven software, services, and content for regulated markets.

What you will do

• Lead, mentor, and develop a team of junior CRM executives.
• Manage end-to-end multi-channel CRM processes, including quality assurance and performance evaluation.
• Implement and maintain automated lifecycle campaigns to reduce churn and maximize player value.
• Plan and execute promotional calendars and CRM strategies aligned with budget requirements.
• Collaborate with technical, product, QA, and customer service teams to ensure seamless campaign delivery.
• Analyze customer data and report key performance indicators to stakeholders with actionable insights.

Requirements

• Must have 2–3 years of experience in the online sportsbook and/or casino industry.
• Proven expertise in CRM strategies, lifecycle management, and retention initiatives.
• Excellent written and verbal communication skills in English.
• Strong presentation abilities for all levels of the organization.
• Ability to work onsite in Sofia, Bulgaria.

Nice to have

• Previous experience with hirify.global software.
• Experience delivering CRM programs for North American markets.

Culture & Benefits

• Comprehensive health and dental insurance, life insurance, and employee assistance program.
• MultiSport card and allowances for food, travel, and wellness.
• 25 days of paid annual leave.
• Continuous growth opportunities through company-sponsored seminars and training programs.
• Bonuses for life events such as weddings and births.