Head of CRM (iGaming)

TL;DR

Head of CRM (iGaming): Developing and executing CRM strategy for the LATAM market with an accent on player lifecycle management, retention, and reactivation. Focus on implementing advanced segmentation, managing multi-channel communications, and driving key KPIs like LTV, ARPU, and NGR.

Location: Must be based in Europe

Company

International online gaming company specializing in sports betting and casino services with a strategic focus on the Latin American market.

What you will do

• Develop and execute comprehensive CRM strategies tailored for the LATAM market.
• Own the full player lifecycle including onboarding, retention, reactivation, and VIP management.
• Implement advanced player segmentation using behavioral and financial data.
• Manage multi-channel communication campaigns across email, SMS, push, and in-app channels.
• Lead, mentor, and develop the CRM team to ensure high performance.
• Monitor and optimize key business KPIs such as LTV, ARPU, Retention Rate, Churn, and NGR.

Requirements

• 5+ years of experience in CRM with a focus on retention and lifecycle management.
• 2+ years of experience leading CRM teams or functions.
• Proven experience working with LATAM markets.
• Hands-on experience with CRM platforms like Optimove, Salesforce, FastTrack, or Smartico.
• English proficiency at intermediate level or higher.
• Strong data-driven mindset and stakeholder management skills.

Nice to have

• Spanish language proficiency.

Culture & Benefits

• Global medical coverage and health & wellness focus.
• Compensation for gym, dental, and psychological services.
• Performance-driven rewards and growth opportunities.
• Dynamic and fast-paced work environment.