Data & Marketing Analyst (AI)

TL;DR

Data & Marketing Analyst (AI): Building and owning the analytics layer for a new AI-powered mental health and mindfulness web subscription product with an accent on tracking infrastructure, attribution modeling, and LTV/CAC analysis. Focus on setting up GA4/GTM from scratch, connecting marketing spend to revenue, and designing comprehensive Tableau dashboards for acquisition and retention.

Location: Fully Remote

Company

hirify.global is building an AI product in the mental health and mindfulness space.

What you will do

• Build the web tracking foundation using GA4 and GTM, including both client-side and server-side implementations.
• Implement server-side conversions for paid channels such as Meta CAPI, Google Enhanced Conversions, and TikTok Events API.
• Develop and maintain a web attribution model to connect marketing spend to actual revenue and deliver channel-level LTV and CAC analysis.
• Design and own Tableau dashboards for acquisition, funnel, and retention metrics.
• Support the performance marketing team with ad-hoc SQL analysis and Python scripts for automation.
• Design and analyze A/B tests across the funnel to drive action based on findings.

Requirements

• 3+ years of experience as a Data, Web, or Marketing Analyst working with web subscription or e-commerce products.
• Strong expertise in web analytics, funnels, attribution, and marketing performance measurement.
• Experience working with raw data from Facebook Ads, Google Ads, TikTok Ads, and similar platforms.
• Deep understanding of subscription business metrics including LTV, cohorts, retention, and CAC.
• Advanced SQL (window functions, CTEs) and proficient Python (pandas, NumPy).
• Experience with BI tools such as Tableau, Looker, or Power BI.

Nice to have

• Hands-on experience with GA4 and GTM (client and server-side).
• Experience working with PSP data.
• Practical A/B testing experience.
• Experience with BigQuery and dbt for cost and performance optimization.

Culture & Benefits

• Full ownership and freedom to set up tracking from scratch for a new product without legacy constraints.
• Access to a mature data team of 10+ specialists, including Data Engineers, Data Scientists, and AI experts.
• Modern tech stack: SQL, BigQuery, dbt, GA4, GTM, Tableau, and Python.
• Flexible schedule and remote-friendly setup.
• Competitive compensation with regular performance reviews.
• Medical insurance and a dedicated learning and development budget.