Data & Marketing Analyst (AI)

Location: Fully remote

Company

hirify.global is building a new AI product in the mental health and mindfulness space.

What you will do

• Build the product’s web tracking foundation from scratch using GA4 and GTM, including client-side and server-side tracking, UTM conventions, dataLayer schemas, event deduplication, and attribution windows.
• Implement server-side conversions for paid channels, including Meta CAPI, Google Enhanced Conversions, and TikTok Events API.
• Build and maintain web attribution models connecting marketing spend to revenue, and deliver channel-level LTV and CAC analysis.
• Design and own Tableau dashboards covering acquisition, funnel, retention, cohort, LTV, and financial metrics.
• Support performance marketing with ad-hoc SQL analysis and Python automation scripts.
• Design and analyze A/B tests, document results, drive action from findings, and maintain tracking conventions and data definitions.

Requirements

• 3+ years of experience as a Data Analyst, Web Analyst, or Marketing Analyst working with web subscription or e-commerce products.
• Strong web analytics expertise, including funnels, attribution, tracking logic, and marketing performance measurement.
• Experience working with performance marketing data and raw or semi-processed data from Facebook Ads, Google Ads, TikTok Ads, or similar platforms, including validation and cleanup.
• Strong understanding of subscription metrics, including LTV, cohorts, retention, recurring revenue, CAC, and payback period.
• Experience setting up web tracking from scratch for a new product, funnel, or market.
• Advanced SQL, including window functions, CTEs, query optimization, and complex datasets.
• Proficiency in Python, including pandas, NumPy, analysis scripts, and basic automation.
• Experience with BI tools such as Tableau, Looker, Power BI, or similar.
• Comfort working with ambiguity and building structure where it does not yet exist, plus open, clear, and proactive communication.
• High level of ownership and initiative.

Nice to have

• Hands-on GA4 experience.
• Hands-on GTM experience, including client-side and server-side implementation.
• Experience working with PSP data.
• A/B testing experience.
• Tableau experience with dashboards, calculated fields, and parameter actions.
• BigQuery experience with large datasets, cost optimization, and performance optimization.
• Experience with dbt.

Culture & Benefits

• Full ownership and freedom to set up tracking for a new product without legacy constraints.
• Direct work with a performance team running live campaigns and a data team of 10+ people across Data Analytics, Data Engineering, Data Science, BI, and AI.
• Modern stack including SQL, BigQuery, dbt, GA4, GTM, Tableau, and Python, with openness to new practices such as GrowthBook, server-side tracking, and GenAI skills for analysts.
• Flexible schedule and remote-friendly setup.
• Competitive compensation with regular performance reviews, medical insurance, and a learning and development budget.
• Career growth opportunities based on performance.