Senior Marketing Analyst (CRM)

Location: Fully remote; candidates must be based within four hours of Dubai time. Remote work is available in eligible locations. An individual relocation plan may be discussed for hubs in Armenia, Georgia, Serbia, Poland, and Spain.

Company

hirify.global is a fintech company providing flexible payment solutions that help shoppers split payments and help brands increase growth and customer loyalty.

What you will do

• Partner with CRM marketers and Product to improve campaign and customer communication results.
• Define measurement approaches for always-on journeys, one-off campaigns, and product launches, including delivery semantics by channel.
• Own CRM performance measurement through control groups, holdouts, A/B tests, and incrementality analysis.
• Own CRM analytics data models in dbt on BigQuery and define data requirements and quality acceptance criteria for the data platform team.
• Build Tableau dashboards for hypothesis checking, self-serve analysis, and insight discovery.
• Maintain the self-serve AI analytics assistant and evaluate recommendations and propensity models with the data science team.

Requirements

• 3+ years of experience as a data, marketing, or CRM analyst, with exposure to CRM, lifecycle, or retention analytics.
• Strong SQL and hands-on dbt experience on BigQuery, including designing and maintaining data models.
• Experience with CRM engagement platforms such as Customer.io, MoEngage, Braze, Iterable, or similar, including journeys, events, profile attributes, and delivery semantics.
• Solid experience with marketing experimentation, including holdout design, global static control groups, control group integrity, A/B tests, and incrementality versus attribution.
• Proficiency in Python.
• Proficiency in Tableau or a similar BI tool.
• Proactive ownership, including independently auditing the domain and identifying data and process problems before stakeholders do.
• Thinking partnership with stakeholders and the ability to contribute ideas rather than only execute assigned tasks.
• First-time-right quality: delivered numbers must be trusted without a second verification pass.

Nice to have

• Knowledge of uplift modeling and causal ML, with the ability to create an MVP version.
• Experience with propensity, churn, or LTV modeling.

Culture & Benefits

• Flexible working hours coordinated with the team and role requirements.
• Autonomy and responsibility from day one.
• Opportunities to grow through the quality and impact of the work.
• Participation in an employee stock option program.
• Inclusive, high-performing workplace supporting people from different backgrounds.