Data Analyst (AdTech)

TL;DR

Data Analyst (AdTech): Analyzing performance data and optimizing content engagement strategies for a data-driven platform with an accent on A/B testing, SQL-based reporting, and traffic behavior analysis. Focus on identifying performance trends, diagnosing anomalies, and translating competitor intelligence into actionable product recommendations.

Location: Must be based in Ukraine or Armenia

Company

A data-driven engagement platform focused on maximizing digital content value and audience reach.

What you will do

• Extract, clean, and analyze performance data to identify trends and underperforming segments.
• Design and track statistically sound A/B tests to drive data-backed product decisions.
• Diagnose performance drivers and recommend optimizations based on test results.
• Conduct competitor intelligence research to develop testable hypotheses for funnels and landing pages.
• Build and maintain dashboards to monitor live activity and investigate performance anomalies.
• Analyze traffic patterns to detect bot activity and ensure compliance with advertising policies.

Requirements

• 5+ years of experience in analytics or BI within data-driven environments.
• Strong SQL skills with the ability to write complex queries independently.
• Proven experience in designing and analyzing A/B tests with statistical significance.
• Strong analytical mindset with the ability to provide clear, defensible recommendations.
• English proficiency required for cross-time zone communication.
• Self-directed and accountable working style.

Nice to have

• Experience with ad monetization, search arbitrage, or programmatic advertising.
• Familiarity with paid-social traffic platforms like Meta, TikTok, or Snapchat.
• Proficiency in BI tools such as Grafana, Looker, Tableau, or Metabase.
• Basic knowledge of Python and pandas.
• Understanding of Google AdSense policies.

Culture & Benefits

• Supportive and caring HR team.
• 15 days of paid vacation and 5 days of sick leave.
• Opportunity to exchange experience with a talented team.
• Valuable compensation package.