Google Channel Lead (Marketing)

TL;DR

Google Channel Lead (Performance Marketing): Building and scaling Google as a primary acquisition engine across a portfolio of emerging brands with an accent on Demand Gen, PMax, and YouTube. Focus on defining measurement requirements, leading a performance team, and optimizing technical signals for algorithm efficiency.

Location: Remote from Europe or hybrid in Vilnius (4 days onsite).

Salary: €5,500 – €7,000 gross per month

Company

hirify.global is an operational force helping ventures grow by building systems and infrastructure for scalable businesses in health, wellness, beauty, and travel.

What you will do

• Build and scale the Google channel across a portfolio of new brands to make it a primary acquisition source.
• Hire, mentor, and lead a team of performance specialists, setting standards and owning performance.
• Define measurement requirements and collaborate with tracking experts on server-side tagging, offline conversions, and Ads Data Hub.
• Scale Demand Gen, PMax, and YouTube as performance channels while maintaining Search as a reliable baseline.
• Partner with CEOs, Marketing Managers, and Tech Developers to design high-converting account structures.
• Manage the relationship with Google partners to gain early access, best practices, and co-funding.

Requirements

• 6+ years in performance/growth marketing with deep expertise in Google Search, Demand Gen, PMax, and YouTube.
• 2+ years of experience in people management.
• Proven experience scaling acquisition for e-commerce/DTC and subscription business models.
• Deep technical fluency in bidding, signals, and attribution.
• Must be based in Europe.
• Strong data literacy in attribution models and incrementality testing.

Nice to have

• Experience in health & wellness B2C.
• Working knowledge of additional channels such as Meta or AppLovin.

Culture & Benefits

• Comprehensive wellness package including health insurance, on-site physiotherapist, office gym, and fitness classes.
• Flexible work arrangement with the freedom to work 2 months from anywhere in the world.
• €1,100 yearly budget for coaching, mentorship, conferences, and online courses.
• Pet-friendly office with provided breakfasts, hot lunches, and snacks.
• Additional leave: 7 extra days off and 3 days for weddings.