International Artist Strategy Manager (SEA)

TL;DR

International Artist Strategy Manager (Marketing): Developing and executing tailored marketing strategies to grow international artist audiences in South East Asia with an accent on fan insights and local cultural trends. Focus on coordinating with Repertoire Owners, optimizing digital advertising spends, and building robust CRM and social media initiatives to deepen fan engagement.

Location: Must be based in Singapore and work from the office at least 4 days per week

Company

hirify.global is a global collective of music makers, tech innovators, and entrepreneurs dedicated to turning dreams into stardom and audiences into fans.

What you will do

• Develop and execute tailored marketing strategies to drive audience growth and market positioning for the international roster in SEA.
• Collaborate with Repertoire Owners to align local campaign goals with global artist priorities.
• Implement an audience-first approach using fan insights and cultural trends to shape campaign decisions.
• Partner with Audience, Insights, and Partnerships teams to build CRM and social media initiatives.
• Manage high-impact advertising campaigns and budgets using A/B testing and data analysis.
• Identify new platforms and technologies to keep marketing innovative and fresh.

Requirements

• Proven experience in marketing or campaign management within the music, creative, or entertainment industries.
• Strong project management skills with the ability to juggle multiple artist timelines.
• Analytical mindset to measure campaign success and identify growth opportunities.
• Deep understanding of how fans in South East Asia consume and share content.
• Strong grasp of the digital landscape, including streaming ecosystems and social media platforms.
• Location: Must be based in Singapore with a minimum of 4 days per week in the office

Nice to have

• Established relationships within the local media or digital agency landscape.
• Experience working within a regional or multi-territory structure, specifically in SEA.
• Track record of executing viral or non-traditional marketing stunts.

Culture & Benefits

• Work environment guided by core values of Curiosity, Collaboration, and Commitment.
• Commitment to inclusion and diversity, valuing people from a wide variety of backgrounds.
• An innovative global corporate structure that retains the creative spirit of a nimble independent.