Global Head of Marketing (Crypto)

TL;DR

Global Head of Marketing (Crypto): Define Coins' global marketing strategy and drive international/local GTM, PR, events, community growth, and digital acquisition at scale with an accent on crypto-industry go-to-market execution and building measurable adoption in target markets. Focus on leading global teams across SEO/paid acquisition, managing P&L, and aligning deliverables to company goals in a high-pressure environment.

Company

hirify.global builds crypto-related products and services.

What you will do

• Partner with senior leadership to define Coins' marketing strategy and strengthen the brand image globally.
• Lead international/local GTM and event activation efforts, and build a team to launch and drive Coins adoption in target markets.
• Own global PR and event operations, including agency management, channel management, KOLs, budgeting, and industry partnership prioritization.
• Manage the global community and coordinate with local teams to drive user growth.
• Lead global digital marketing teams to improve P&L across SEO, paid ads, and related channels.
• Set targets, drive alignment, and ensure team deliverables meet company goals.

Requirements

• 8+ years of marketing experience in an agency, tech company, or financial services organization.
• Crypto industry background is required.
• Experience with the Philippines market and other regions such as EU, AU, and Asia.
• 2+ years of experience managing global crypto marketing teams.
• Tough, practical, and flexible leadership style to thrive in a high-pressure environment.

Culture & Benefits

• Hybrid work setup based in Singapore.
• High-impact role partnering with senior leadership and owning global marketing execution.
• Fast-paced, high-pressure environment focused on measurable growth and adoption.

Hiring process

• Interviews with leadership to assess strategy, leadership, and crypto marketing experience.
• Discussion of past GTM/PR/digital performance and team management outcomes.