Head of Brand & Creative (Travel)

TL;DR

Head of Brand & Creative (Travel): Leading the creative direction, brand strategy, and content architecture for a self-service ski trip booking platform with an accent on voice, messaging, and high-quality visual assets. Focus on transforming a high-growth product into a beloved brand and orchestrating end-to-end creative production across paid, CRM, and organic channels.

Location: Herzliya, Tel Aviv District, Israel

Company

hirify.global is a self-service ski trip booking platform that dynamically connects inventory from thousands of suppliers to create fully customizable ski holidays.

What you will do

• Set and own the creative direction for all paid, lifecycle, and organic communications, from brief to final asset.
• Develop the brand strategy, positioning, tone of voice, and visual identity across all channels.
• Build the content architecture and messaging hierarchies for the full customer journey.
• Write and oversee all customer-facing copy, including campaigns, landing pages, emails, and UI microcopy.
• Direct the CRM and lifecycle communication strategy, utilizing performance data to optimize revenue and retention.
• Lead organic social strategy and identify brand partnership opportunities and in-trip experiences.

Requirements

• 8-10+ years of experience in brand marketing, creative strategy, or content leadership.
• Native English proficiency with exceptional writing and editorial skills.
• Proven experience in creative and art direction with a strong professional portfolio.
• Ability to build long-term brand strategies and connect brand activity to commercial outcomes.
• Familiarity with CRM tools such as HubSpot, Braze, or Klaviyo.
• Proactive use of AI tools to scale content production and increase creative velocity.

Nice to have

• Experience in travel, lifestyle, or experience-led categories.
• Track record of scaling a brand through a high-growth phase.
• Personal passion for skiing or snowboarding.

Culture & Benefits

• Opportunity to define a modern ski brand in a $100B market.
• Direct line to leadership, reporting to the VP Growth and partnering with the CEO.
• High degree of autonomy and end-to-end ownership of the creative function.
• Work in a fast-moving, profitable, and self-funded growth environment.