Copy & Content Strategist (AI)

TL;DR

Copy & Content Strategist (AI): Developing strategic, insight-driven content plans and compelling narratives across digital channels with an accent on audience engagement and brand voice. Focus on balancing strategic planning with hands-on copywriting, leveraging AI tools to enhance efficiency, and ensuring high-quality output across social, web, and editorial platforms.

Location: Toronto, Canada

Salary: $63,750–$71,250 USD

Company

hirify.global is a specialist agency that designs and runs bespoke in-house marketing ecosystems for global brands, leveraging cutting-edge AI technology as part of The Brandtech Group.

What you will do

• Develop strategic content plans for social media, blogs, and web channels.
• Write and edit compelling copy for headlines, landing pages, and thought leadership.
• Partner with creative, social, and operations teams to align content with campaign goals.
• Recommend amplification tactics and engagement strategies to drive performance.
• Analyze content performance data to inform future decisions and report effectiveness.
• Apply human judgment to evaluate and refine AI-generated content for brand alignment.

Requirements

• Must be based in Toronto, Canada or able to work from this location.
• Proven experience in developing content strategies across digital channels.
• Strong copywriting and editing skills for both short-form and long-form content.
• Experience working cross-functionally with creative and operations teams.
• Familiarity with measurement frameworks and performance analytics.
• Experience using Generative AI tools for content ideation and drafting.

Nice to have

• Experience with WordPress CMS.
• Practical SEO knowledge.

Culture & Benefits

• Part of a global network with access to cutting-edge AI technology.
• Commitment to an inclusive, anti-racist, and diverse working environment.
• Focus on sustainability with science-based emissions reduction targets.
• Opportunities for professional growth within a large, international agency ecosystem.