Senior Audience Research Executive (Media)

TL;DR

Senior Audience Research Executive (Media): Leading quantitative audience and social research projects to shape global understanding of hirify.global reach and impact with an accent on survey design and large dataset analysis. Focus on managing end-to-end research cycles, synthesizing insights for strategic recommendations, and measuring global audience performance.

Location: Hybrid (Office base: London, UK)

Salary: £33,000 - £43,000

Company

hirify.global is a global public service broadcaster focused on informing, educating, and entertaining audiences worldwide.

What you will do

• Manage quantitative audience research projects end-to-end, including commissioning, survey design, fieldwork oversight, and analysis.
• Oversee fieldwork using face-to-face (CAPI), telephone (CATI), and online methodologies in hard-to-reach global markets.
• Analyze large survey datasets and digital analytics data to generate actionable insights.
• Communicate strategic findings to stakeholders across editorial, product, and business teams.
• Contribute to the Global Audience Measure (GAM) to inform long-term business decisions.

Requirements

• Deep knowledge of quantitative research methodologies, specifically face-to-face and phone interviewing.
• Proven experience managing impactful research projects.
• Ability to synthesize insights from multiple sources into strategic recommendations.
• Strong communication and stakeholder engagement skills.
• Must be able to work in a hybrid capacity from the London office.

Nice to have

• Familiarity with media industry standard audience measurement approaches.
• Experience with digital analytics tools.
• Understanding of qualitative research techniques.
• Experience working in international or cross-cultural environments.

Culture & Benefits

• Competitive salary package with a flexible 35-hour working week.
• 25 days annual leave with the option to buy an extra 5 days.
• Defined pension scheme and discounted dental, health care, and gym memberships.
• Supportive and inclusive environment with a focus on career and professional development.
• Flexible working options available for discussion at the offer stage.