Senior Copywriter (Automotive)

TL;DR

Senior Copywriter (Automotive): Developing and executing long-form content strategies for a leading automotive client with an accent on translating complex technical specifications into engaging, benefit-driven narratives. Focus on mapping content to the customer journey, optimizing for SEO, and collaborating with cross-functional teams to drive conversion and brand loyalty.

Location: Must be based in London, UK (Hybrid: 4 days per week in office).

Company

hirify.global is a leading global creative agency that combines brand experience, customer experience, and commerce to drive growth for world-class brands.

What you will do

• Lead the development of long-form content including product guides, whitepapers, blog posts, and detailed feature pages.
• Translate complex automotive technology and engineering specs into clear, persuasive language.
• Collaborate with UX/UI designers, SEO specialists, and marketing strategists to ensure integrated digital experiences.
• Conduct in-depth research on automotive trends, competitor offerings, and emerging technologies like EV and autonomous driving.
• Map content to the full customer lifecycle, from initial discovery to ownership and loyalty.
• Manage multiple content projects simultaneously while maintaining high quality and brand voice consistency.

Requirements

• Must be based in London, UK and able to work from the office 4 days per week.
• Proven experience as a Senior Copywriter, ideally within the automotive industry.
• Strong portfolio demonstrating strategic thinking and long-form content creation.
• Deep understanding of SEO principles and digital content best practices.
• Ability to work autonomously and lead content strategy in a fast-paced environment.
• Excellent communication skills for collaborating with cross-functional teams and senior stakeholders.

Culture & Benefits

• Competitive benefits package including discretionary bonus scheme and pension.
• Comprehensive medical insurance and life assurance.
• Opportunities for career development and skills training.
• Flexible policies and social events.
• Access to employee discounts with hundreds of retailers.
• Culture built on core values of Heart, Brains, and Courage.