Copywriter (Gamedev)

TL;DR

Copywriter (Gamedev): Crafting engaging marketing and communications copy for the Football Manager brand and wider studio with an accent on storytelling, digital-first content, and brand consistency. Focus on collaborating with cross-functional teams to deliver effective messaging across social, web, CRM, and promotional channels.

Location: Must be based in or able to commute to London, UK (Hybrid: 2-3 days per week in studio)

Company

Sports Interactive is a long-standing game development studio and a subsidiary of hirify.global Europe, best known for creating the Football Manager series.

What you will do

• Produce clear, compelling copy for social media, web, CRM, packaging, and digital store pages.
• Collaborate with design, marketing, and business development teams to ensure brand alignment.
• Maintain a consistent brand tone of voice across all platforms and touchpoints.
• Review, edit, and iterate on copy based on stakeholder feedback.
• Work with community leads to provide guidance for language localization and translation.
• Manage multiple copy projects simultaneously while meeting tight deadlines.

Requirements

• Minimum 2-3 years of experience in copywriting or a relevant role.
• Exceptional writing, editing, and proofreading skills with a strong flair for storytelling.
• Familiarity with major social media platforms and writing for digital-first audiences.
• Ability to thrive under tight deadlines in a fast-paced environment.
• Collaborative mindset with a willingness to learn and adapt to feedback.
• Must be able to work from the London studio 2-3 days per week.

Nice to have

• A passion for football and an understanding of current football discourse and trends.

Culture & Benefits

• Private healthcare and dental plans.
• Contributory pension scheme (up to 7%).
• Subsidised mental health, therapy, and coaching sessions.
• On-site physical and massage therapist services.
• Free access to games released under the hirify.global Europe umbrella.
• Regular social events, breakfast bar, and personalized club shirts.