Copywriter (iGaming)

TL;DR

Copywriter (iGaming): Creating engaging, on-brand copy for a multi-brand portfolio of gaming and betting names with an accent on tone of voice adaptation and cross-channel execution. Focus on integrating AI-assisted writing tools to optimize ideation and drafting while maintaining high craft standards.

Location: Hybrid (London, UK)

Company

Bally’s Intralot is a leading global provider of lottery solutions and a top iGaming operator, operating at the intersection of technology, regulation, and entertainment.

What you will do

• Deliver engaging on-brand copy for digital, social, CRM, and OOH formats across multiple gaming brands.
• Develop and execute copy from brief to final delivery while adhering to creative and compliance guidelines.
• Adapt tone, register, and humor to fit distinct brand voices.
• Integrate AI-assisted writing tools to support ideation and drafting.
• Collaborate cross-functionally with Design, Brand, CRM, and Compliance teams.
• Participate in copy QA and proofreading to ensure quality and regulatory compliance.

Requirements

• Professional copywriting experience in a marketing, agency, or in-house environment.
• Strong written English with a confident voice and attention to detail.
• Ability to adapt tone across various brands, audiences, and formats.
• Experience delivering copy for digital and social channels.
• Must be based in or able to work hybrid in London.

Nice to have

• Experience in gaming, entertainment, sports, or other regulated sectors.
• Familiarity with AI writing tools and SEO principles.
• Exposure to translation workflows or localization tools.
• Interest in brand strategy and TOV development.

Culture & Benefits

• 25 days annual leave plus bank holidays.
• Health insurance and company share scheme.
• Home office and wellness/gym allowances.
• Flexi-block policy: work abroad for up to four weeks per year.
• Vibrant office culture with a rooftop terrace and regular themed events.