Senior Copywriter (Automotive)

TL;DR

Senior Copywriter (Automotive): Crafting and refining in-app content and UX copy for a leading automotive client's mobile applications with an accent on microcopy, onboarding flows, and technical feature translation. Focus on driving user engagement, ensuring brand consistency, and collaborating with cross-functional teams to create intuitive, efficient user journeys.

Location: Must be based in London, UK (Hybrid: 4 days per week in office).

Company

hirify.global is a leading global creative agency that combines brand experience, customer experience, and commerce to drive growth for world-class brands.

What you will do

• Lead the creation of all in-app copy including microcopy, onboarding flows, and push notifications.
• Translate complex automotive features and technical specifications into clear, user-friendly language.
• Collaborate with UX/UI designers to integrate copy into wireframes and final designs.
• Develop supporting content such as App Store descriptions, release notes, and FAQs.
• Participate in user research and usability testing to iterate on copy decisions.
• Present content strategies and rationale to internal teams and client stakeholders.

Requirements

• Must be based in London or able to commute to the office 4 days per week.
• Proven track record as a Senior Copywriter with significant experience in UX writing for mobile apps.
• Strong portfolio showcasing in-app copy examples.
• Demonstrated passion for and understanding of the automotive industry.
• Experience with design collaboration tools like Figma.
• Comfortable operating within agile development methodologies.

Culture & Benefits

• Competitive pension and medical insurance.
• Discretionary bonus scheme and life assurance.
• Family-friendly policies and flexible working options.
• Opportunities to buy and sell holidays.
• Access to training and career development programs.
• Collaborative culture based on the values of Heart, Brains, and Courage.