Senior UA Manager (Core, Meta)

TL;DR

Senior UA Manager (Core, Meta) (Facebook UA): Own and scale Facebook user acquisition for web funnels across the core dating portfolio with an accent on USA + Tier-1 performance and budget ownership. Focus on building scalable account/BM structures, running a structured creative testing loop, and driving automation improvements to reliably grow CPA/ROAS/LTV.

Company

hirify.global builds globally impactful social discovery products and operates a portfolio of dating and social entertainment brands.

What you will do

• Own Facebook UA for web funnels across the core dating portfolio (e.g., Dating.com / DateMyAge), with primary focus on USA + Tier-1.
• Plan, launch, optimize, and scale campaigns; manage typical monthly spend per channel in the $200k–$300k+ range.
• Build and maintain account/BM structures and operational hygiene (tracking setup, domains, whitelists, payment flow, basic infrastructure).
• Run a structured creative testing loop: hypotheses → iterations → learning → scaling.
• Improve automation via rules/scripts and integrations with 3rd-party automation tools; document best practices to scale reliably.

Requirements

• Senior hands-on Facebook UA background for web/B2C with proven experience in the USA + Tier-1 (CIS-only experience is not a fit).
• Budget ownership at the $100k+/month level (ideally closer to $200k+/month) with performance thinking (CPA/ROAS/LTV, scaling logic).
• Strong grasp of Facebook best practices: structure, scaling, bidding, measurement, and troubleshooting.
• Ability to operate in a role that is ~70–80% execution and ~20–30% channel leadership.
• Experience (or solid exposure) to automation and practical understanding of AI/creative iteration workflows.

Culture & Benefits

• Remote opportunity to work full-time.
• 28 calendar days of vacation per year and 7 wellness days per year.
• Bonuses up to $5000 for recommending successful applicants.
• 50% payment for professional training, international conferences, and meetings.
• Health benefits: if not eligible for corporate medical insurance, compensation up to $1,000 gross per year per employee.
• Workplace support: equipment in offices/co-working locations or reimbursement of workplace costs up to $1000 gross once every 3 years.

Hiring process

• Pay level/range is shared with candidates during recruitment and before employment starts.