Product Marketing Manager (Events)

TL;DR

Product Marketing Manager (Events): Developing attendee marketing strategies for a portfolio of global industry events with an accent on value propositions, pricing, and acquisition/retention. Focus on optimizing the attendee journey through data-driven insights and behavioral science.

Location: Must be based in New York, NY, Boulder, CO, or Santa Monica, CA (Hybrid: 3+ days in office)

Salary: $75,000–$90,000 per year

Company

Informa Markets, a division of Informa, creates global platforms and large-scale branded events for specialist markets.

What you will do

• Develop attendee marketing strategies and value propositions for multiple events in the portfolio.
• Design and implement pricing strategies, offer calendars, and forecasting models to optimize revenue.
• Execute retention and acquisition initiatives to maximize attendee lifetime value and expand audience reach.
• Optimize the end-to-end attendee journey from initial acquisition to the onsite experience.
• Leverage attendee intelligence and analytics to inform segmentation and targeting.
• Collaborate with cross-functional teams, including Brand, Operations, and Strategic Insights, to ensure strategy alignment.

Requirements

• Proven experience in attendee or product marketing, specifically in GTM, pricing, and integrated campaigns.
• Strong analytical skills with experience in forecasting, segmentation, and KPI reporting.
• Ability to build cross-functional relationships and influence stakeholders at all levels.
• Must be located in New York, NY, Boulder, CO, or Santa Monica, CA.
• Adaptability to a fast-paced environment with shifting priorities.

Nice to have

• Interest in applying behavioral science techniques to marketing strategies.
• Experience using AI tools to enhance marketing effectiveness.

Culture & Benefits

• Hybrid work model requiring 3+ days in-office with flexibility for remote work.
• Competitive benefits including 401k match, health, vision, and dental insurance.
• Career development through bespoke training, mentoring, and LinkedIn Learning.
• Generous PTO (15-25 days) plus 10 national holidays and a birthday leave day.
• Employee Stock Purchase Plan (ESPP) offering shares at a minimum 15% discount.