Product Marketing Manager (Gamedev)

TL;DR

Product Marketing Manager (Gamedev): Owning the production of high-quality sales and marketing materials and feature launches for a direct-to-consumer platform for mobile games with an accent on messaging, positioning, and sales enablement. Focus on translating complex product details into clear customer value and optimizing the sales funnel through high-impact assets.

Location: Tel Aviv, Israel

Company

hirify.global is a direct-to-consumer platform that helps mobile game studios sell digital goods directly to players to bypass store commissions.

What you will do

• Produce high-quality marketing and sales assets, including decks, one-pagers, videos, and landing pages.
• Lead the execution of feature launches, managing messaging, positioning, and promotion across all channels.
• Collaborate with product, marketing, and R&D teams to craft messaging that resonates with mobile game studios and monetization teams.
• Manage and create content for marcom channels such as social media, newsletters, and product education pages.
• Support and evolve interactive demo assets and sandbox storefronts used for sales and marketing.

Requirements

• 5+ years of marketing experience, with at least 2 years in the gaming industry (mobile games strongly preferred).
• Strong understanding of mobile game monetization and payments strategy.
• Native-level English proficiency (or equivalent professional fluency) with strong copywriting skills.
• Daily habit of using AI for strategy, research, and asset creation.
• Proven experience building strong messaging and positioning for products or platforms.
• Experience managing web content and working with interactive demo environments/prototypes.