CRM Growth Manager (Fintech)

TL;DR

CRM Growth Manager (Fintech): Designing and executing data-driven lifecycle campaigns to drive user activation, engagement, and retention with an accent on Braze automation and complex journey logic. Focus on building structured A/B experiments, analyzing user behavior data, and optimizing multi-channel communication strategies to impact core business metrics.

Company

hirify.global is a global fintech company focused on providing innovative payment solutions to millions of users worldwide.

What you will do

• Own end-to-end CRM lifecycle initiatives from strategic concept to execution and analysis.
• Build, QA, and launch complex multi-step Canvases in Braze independently.
• Design and run structured A/B and multivariate experiments to optimize retention and conversion rates.
• Analyze user behavior data to identify growth levers and improve LTV.
• Partner with Country Managers to execute localized, culturally relevant communications.
• Develop reporting frameworks to translate CRM performance into actionable insights for stakeholders.

Requirements

• 3–5 years of experience in CRM, lifecycle, or retention marketing.
• Advanced, hands-on Braze expertise including complex segmentation, Liquid logic, and content blocks.
• Strong analytical skills with experience interpreting cohort analysis and campaign performance metrics.
• Proven ability to prioritize high-leverage work and filter operational noise.
• Experience in designing mathematically sound experiments and control groups.
• Strong narrative communication skills for reporting to non-technical stakeholders.

Nice to have

• Experience in Fintech, digital banking, or mobile-first consumer applications.
• Familiarity with data visualization tools like Looker, Tableau, or Amplitude.
• Basic SQL proficiency.
• Experience working in a global, multi-market environment.

Culture & Benefits

• Opportunity to make a global impact on millions of users.
• Access to internal mobility, mentoring programs, and continuous learning.
• Collaborative environment within a connected, global organization.
• Competitive compensation and benefits package.
• Flexible work arrangements with remote and hybrid options.