Director, Data Science (Marketing Analytics)

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. Right to work in the UK is required.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized marketing and measure media effectiveness.

What you will do

• Lead and mentor a team of data scientists and analysts, setting priorities, allocating resources, and supporting professional development.
• Design, build, and validate Marketing Mix Models using advanced econometric techniques.
• Develop predictive models for campaign performance, customer behavior, and business outcomes.
• Create cross-channel reach and frequency measurement frameworks, attribution models, and automated reporting systems.
• Advise senior client stakeholders and internal leadership by translating complex analytical findings into actionable marketing recommendations.
• Research new methodologies, lead proof-of-concept projects, and establish analytical standards and quality assurance processes.

Requirements

• Advanced expertise in Marketing Mix Modelling, including media saturation curves, adstock effects, and base-versus-incremental decomposition.
• Strong econometrics background with experience in time series analysis, panel data methods, and causal inference.
• Proficiency in predictive modelling and machine learning, including regression, tree-based methods, and neural networks.
• Programming expertise in R and/or Python, with experience using relevant data science libraries.
• Experience with cloud platforms such as AWS, GCP, or Azure, plus big data technologies including Spark and SQL.
• Proven experience managing technical teams, communicating with non-technical stakeholders, and handling multiple concurrent initiatives.

Nice to have

• Experience in an agency, consulting, or client services environment.
• Knowledge of experimental design, A/B testing, attribution, incrementality testing, and media optimization.
• Experience developing thought leadership such as white papers, industry presentations, or case studies.

Culture & Benefits

• Open and inclusive environment focused on trust, respect, collaboration, and professional growth.
• Employee resource groups, learning opportunities, and access to global hirify.global and WPP networks.
• Medical, vision, dental, and group retirement benefits.
• Significant paid time off, partner discounts, and employee mental health awareness days.
• Frequent in-office events focused on team achievements, thought leadership, and milestone celebrations.