Trade Marketing Manager (Healthtech)

TL;DR

Trade Marketing Manager (Healthtech): Driving and scaling retail marketing initiatives across France and Southern Europe with an accent on omnichannel strategies and third-party retail growth. Focus on localizing global assets, managing POS deployments, and optimizing brand presence through data-driven retail activations.

Location: Must reside in the UK. Requires ability to travel up to 50% across France, Southern Europe, and to Boston, MA.

Company

hirify.global is a healthtech company on a mission to unlock human performance and healthspan through wearable technology and data-driven insights.

What you will do

• Develop and execute omnichannel trade marketing plans to drive awareness and acquisition via retail and distribution channels in France and Southern Europe.
• Localize global marketing initiatives and assets to align with regional cultural nuances and retail partner needs.
• Brief and deploy point-of-sale (POS) materials, in-store displays, and digital activations across social, CRM, and online platforms.
• Create and manage training initiatives for retail associates to enhance product knowledge and customer engagement.
• Analyze campaign performance and ROI using data to optimize future trade marketing strategies.
• Plan and execute retail events, including partner activations and experiential pop-ups.

Requirements

• Fluent in both French and English (essential).
• Applicant must reside in the UK.
• 5+ years of experience in trade or retail marketing, preferably in healthtech, consumer electronics, or premium consumer goods.
• Proven experience managing third-party retail partner relationships in France and Southern Europe.
• Ability to travel up to 50% of the time across Europe and to the USA.
• Strong ability to execute high-quality omnichannel campaigns and make data-driven decisions.

Nice to have

• Proficiency in Spanish or Portuguese.

Culture & Benefits

• Remote work arrangement.
• Opportunity to work in a fast-growing, dynamic healthtech market.
• Collaborative cross-functional environment working with Sales, Brand, and Creative teams.
• Exposure to international markets and visits to the US headquarters.