AI Content Strategist / Content Writer (GEO Focus)

TL;DR

AI Content Strategist / Content Writer (GEO): Developing and optimizing content for digital claims experiences with an accent on Generative Engine Optimization (GEO) and AI-powered search discoverability. Focus on creating strategic roadmaps for AI search environments and producing user-centered content for claims journeys.

Location: Remote (US)

Salary: $55/hr

Company

hirify.global is a professional staffing and recruiting firm.

What you will do

• Develop, write, and optimize content for digital claims experiences, public websites, and communication templates.
• Implement AI Content Strategy and Generative Engine Optimization (GEO) to increase content visibility in AI-powered search.
• Create strategic roadmaps and recommendations for improving performance in conversational AI platforms.
• Collaborate with business stakeholders to define content requirements and user-centered journeys.
• Review and rewrite content to ensure quality, consistency, and adherence to brand voice.
• Monitor industry trends in AI search and digital customer experiences.

Requirements

• 5+ years of professional experience in content writing or content strategy.
• Proven expertise in Generative Engine Optimization (GEO) and optimizing for AI search engines.
• Proficiency with Figma, Microsoft PowerPoint, and Microsoft Word.
• Strong strategic planning and analytical skills for digital content environments.
• Must be based in the United States.

Nice to have

• Experience within the Property & Casualty (P&C) insurance or claims industry.
• Background in UX writing and content design principles.
• Experience with self-service platforms or customer portals.

Culture & Benefits

• Fully remote work arrangement.
• Contract-based opportunity.
• Equipment provided by the supplier.