Senior Strategic Finance Manager (Marketing)

TL;DR

Senior Strategic Finance Manager (Marketing): Driving strategic decision-making and investment ROI for the marketing and GTM organizations with an accent on measurement frameworks, unit economics, and long-range planning. Focus on building incrementality testing and Marketing Mix Modeling (MMM) to optimize spend and developing AI-powered analytical workflows.

Location: Hybrid; must be based in or relocate to hub locations (San Francisco, CA; Denver, CO; Nashville, TN; or Santiago, Chile), with 3+ days per week in-office

Salary: $192,000 - $226,000 USD (San Francisco)

Company

hirify.global is building an AI-powered data platform to enable safe and fair decisions for over 140,000 companies worldwide.

What you will do

• Partner with the VP of Marketing and COO to shape GTM strategy and drive high-impact investment outcomes.
• Build and own frameworks for measuring ROAS, channel efficiency, and causal incrementality via MMM.
• Manage unit economics modeling and reporting to inform investment decisions and investor relations.
• Lead the annual and long-range planning process for the marketing organization, validating key strategic bets.
• Develop AI-powered workflows and automated reporting systems to provide an analytical edge.
• Govern the COO's overall budget and present strategic recommendations to senior executives.

Requirements

• 8+ years of progressive finance experience, including 4+ years as a dedicated partner to B2B marketing organizations.
• Deep fluency in marketing economics, including the ability to build ROI models and explain ROAS to executives.
• Expertise in the marketing measurement stack (multi-touch attribution, incrementality testing, and MMM).
• Experience managing both PLG and sales-led go-to-market motions.
• Proven track record of building models or automated workflows using AI.
• Must be based in or be able to relocate to a hub location (SF, Denver, Nashville, or Santiago) and work in-office 3+ days a week.

Nice to have

• Background in investment banking, private equity, or management consulting.
• Proficiency in SQL and Marketing Analytics tools (e.g., HockeyStack).
• Experience with BI tools like Omni, Looker, or Tableau.

Culture & Benefits

• Competitive cash and equity compensation with advancement opportunities.
• 100% medical, dental, and vision coverage.
• Up to $25K reimbursement for fertility, adoption, and parental planning services.
• Flexible PTO policy and monthly wellness stipend.
• Learning and development allowance.