B2B Graphic Designer (Performance Marketing)

TL;DR

B2B Graphic Designer (Performance Marketing): Creating high-impact visual assets for B2B digital advertising campaigns with an accent on performance-driven static creatives and conversion optimization. Focus on translating marketing strategies into compelling visuals for LinkedIn, Meta, and Google Display and iterating based on A/B test results.

Location: Remote (Must be based in Brazil). Schedule: U.S. EST alignment required.

Company

hirify.global (listing on behalf of a partner company in the SaaS and tech sector).

What you will do

• Design high-performing static B2B ad creatives for LinkedIn, Meta, and Google Display.
• Translate marketing briefs, ICP insights, and messaging frameworks into clear and visually compelling concepts.
• Develop multiple creative variations to support A/B testing of layouts, headlines, and CTAs.
• Build and maintain reusable design systems, templates, and creative asset libraries.
• Analyze performance feedback to iterate on designs and improve CTR and conversion outcomes.
• Leverage AI tools to accelerate ideation and production workflows.

Requirements

• 3+ years of experience in B2B graphic design or performance-driven digital advertising.
• Strong portfolio showcasing static ad creatives for LinkedIn, Meta, or Google Display.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
• Understanding of B2B advertising principles, attention flow, and CTA optimization.
• Experience working with A/B testing and performance-driven creative iterations.
• Must be based in Brazil.

Nice to have

• Experience with performance marketing metrics (CTR, CPC, conversion rates).
• Experience in SaaS, tech, or professional services marketing.
• Familiarity with AI tools such as Midjourney, Adobe Firefly, or ChatGPT.

Culture & Benefits

• Fully remote role with flexible work arrangements.
• Opportunity to work on high-impact B2B performance marketing campaigns.
• Exposure to cutting-edge AI tools and modern creative workflows.
• Collaborative environment working closely with growth and marketing teams.
• Opportunity to build scalable creative systems and campaign frameworks.