Product Marketing Manager (SaaS)

Product Marketing Manager
Pushwoosh, Remote

At Pushwoosh, we build an omnichannel marketing platform that helps businesses engage with their customers through push notificatoms, emails, in-apps and other channels. We build tools to orchestrate campaigns, use advanced segmentation, and meaningful analytics.

What you’ll own:

🌸Own the entire post-registration journey for self-serve users. Redesign and optimize onboarding steps, reduce drop-off, and guide users to the aha-moment — the point where they genuinely understand the product's value and are ready to commit. You'll define the metrics, identify where users fall off, and run experiments to move the needle on activation rates;
🌸Run regular interviews and customer discovery sessions across segments: mid-market, SMB, and enterprise. Build a structured understanding of how different customer types actually use the product — what they value, what confuses them, what keeps them. Complement this with competitive research: talk to users of rival products to understand their motivations and switching triggers;
🌸Translate new features and product updates into clear, segment-specific value propositions. Your job is to ensure that when we ship something that solves a real pain point for a specific audience, that audience actually hears about it. Bridge the gap between product and marketing;

Requirements:

💦3+ years in product marketing or growth roles;
💦Mandatory experience with B2B SaaS, ideally with a self-serve motion;
💦Fluent English (spoken and written);
💦Proven track record owning conversion or activation metrics;
💦Experience running qualitative research (interviews, custdev);



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