Trade Activation Manager (Auto)

TL;DR

Trade Activation Manager (Auto): Developing and executing trade activation strategies to drive retail business objectives and brand preference with an accent on retail channel support. Focus on designing cross-channel consumer promotion programs and aligning multi-functional teams to optimize business results.

Location: Shanghai, China

Company

One of the world's largest tire companies, operating 49 facilities across 19 countries.

What you will do

• Develop and execute a holistic trade activation strategy to achieve retail business objectives.
• Create cross-channel consumer promotion programs tailored to different segments and product portfolios.
• Collaborate with Sales, Marketing, Pricing, and Finance to align integrated activation plans.
• Manage budget and spending to drive topline and bottomline growth.

Requirements

• Over 7 years of professional work experience.
• Minimum 4 years of experience in sales or retail.
• BA degree in Business or Auto major preferred.
• Background in the auto industry or FMCG preferred.
• Strong communication and project management skills.

Culture & Benefits

• Equal employment opportunity employer.
• Opportunity to work for a global leader in tire technology.