Senior Analyst, SEM Bidding

TL;DR

Senior Analyst, SEM Bidding (SQL/SEM): Building and optimizing data-led paid search bidding strategies with an accent on measurement, experimentation, and applying AI tools to improve system speed and analytical quality. Focus on turning complex SEM performance data into actionable recommendations across UK & FIGS markets.

Location: London / Remote (UK)

Company

hirify.global is a travel experiences marketplace helping millions of travelers discover and book activities worldwide.

What you will do

• Own SEM bidding analytics by producing original analyses to identify and optimize bidding strategies to maximize revenue.
• Improve existing automated paid marketing systems and apply findings to enhance performance.
• Plan and execute measurement tests and experiments to evaluate bidding strategy impact and translate results into optimization actions.
• Measure the true return of SEM spend using analytical techniques and report daily performance trends, wins, and future plans.
• Collaborate with Marketing and Data Science/Machine Learning teams to align on strategies and share insights.
• Leverage AI tools for day-to-day tasks and systems to streamline workflows and uncover deeper analytical insights.

Requirements

• 2+ years of experience in data analytics, preferably in a digital marketing environment.
• Strong SQL skills, including writing custom queries and understanding database structures.
• Knowledge of statistical analysis for experimental design (e.g., regression analysis, hypothesis testing, multivariate analysis, time series analysis).
• Ability to turn complex data into clear storytelling and actionable recommendations.
• Excellent verbal and written communication skills to present findings and influence stakeholder decisions.
• Experience using AI tools in daily workflow with a genuine eagerness to expand AI usage within SEM, data, and bidding.

Culture & Benefits

• Remote-friendly collaboration with flexibility to join on-site as often as needed by the team.
• Flexible schedule and emphasis on work-life balance through trust and accountability.
• Competitive compensation with base salary and annual bonuses.
• Tuition assistance, donation matching, lifestyle benefit, and travel perks.
• Health benefits and an employee assistance program.

Hiring process

• Interviews focused on SEM bidding/analytics experience, SQL and experimentation approach, and stakeholder communication.
• Discussion of how AI tools would be applied to improve SEM bidding systems and analysis quality.