Head Of Consumer Communications (US)

TL;DR

Head of Consumer Communications (US): Leading proactive consumer storytelling and brand strategy for the North American market with an accent on media relations, cultural relevance, and data-led narratives. Focus on elevating Canva’s profile through strategic editorial placements, high-impact brand activations, and cross-functional collaboration with regional leadership.

Location: Must be based in San Francisco, USA

Compensation: $268,000 - $354,000 yearly

Company

Canva is a global visual communication platform empowering everyone to design and publish content.

What you will do

• Develop and execute comprehensive communications strategies to drive brand awareness and consumer adoption.
• Build and maintain trusted relationships with key media outlets, creators, and influential voices.
• Identify and capitalize on cultural moments and viral trends to keep the brand top-of-mind.
• Create data-driven storytelling programs that resonate with diverse media audiences.
• Lead local press events and brand activations to engage partners and the community.
• Partner with regional leadership to manage internal and external communications across North America.

Requirements

• 10-15+ years of experience in communications at high-growth consumer brands.
• Deep expertise in the creativity, lifestyle, or technology industries.
• Proven track record of securing consistent, high-impact press coverage.
• Strong existing network of media relationships across broadcast, print, and digital platforms.
• Experience preparing senior leaders and spokespeople for high-profile media engagements.