VP, Experience Strategy (Healthcare)

TL;DR

VP, Experience Strategy (Healthcare): Leading a high-performing team in developing data-driven, omnichannel experiences for patient and physician audiences with an accent on experience transformation and cross-disciplinary collaboration. Focus on leveraging advanced technology stacks, AI systems, and data analytics to design innovative customer journeys that drive commercialization success in the life sciences industry.

Location: Berlin, Germany

Company

hirify.global INTOUCH is a leading global healthcare agency providing next-generation creative, media, and data analytics solutions for the life sciences and pharmaceutical industries.

What you will do

• Set a vision for experience transformation and omnichannel strategy.
• Identify and address critical barriers in the customer journey through cross-disciplinary workshops.
• Partner with analytics teams to iterate and optimize omnichannel plans.
• Author tactical briefs and ensure alignment with overall brand strategy.
• Oversee department staff, including hiring, performance management, and professional development.
• Contribute strategic insights to new business initiatives and pitches.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 12+ years of experience in Omnichannel, Experience, or Digital Strategy.
• 3+ years of people management experience leading and growing teams.
• Proven experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries.
• Proficiency with digital collaboration, journey mapping, and marketing automation tools (e.g., Veeva, Salesforce Marketing Cloud).
• Adept at using AI systems and frameworks.

Nice to have

• Familiarity with web analytics platforms like Google or Adobe Analytics.
• Working knowledge of real-time engine solutions.
• Experience with new business pitches.

Culture & Benefits

• Commitment to diversity, equity, and inclusion.
• Focus on patient-minded innovation and client-centric results.
• Collaborative environment across a global network of affiliates.
• Emphasis on transparent communication and professional growth.