SEO/ASO Lead (Fintech)

TL;DR

SEO/ASO Lead (Fintech): Driving organic search and app store acquisition for a global fintech platform with an accent on AI-driven discovery and high-intent conversion. Focus on technical SEO, headless CMS integration, and scaling content production to ensure authority across search engines and AI tools.

Location: Must be based in London, UK (Hybrid: 3 days in office)

Company

hirify.global is a FTSE 100 fintech company serving over 1.3 million customers globally with a focus on scale, trust, and innovation.

What you will do

• Own the full funnel from search to install and first trade, connecting SEO/ASO actions to commercial outcomes.
• Identify and execute high-impact SEO/ASO opportunities, managing technical audits and programmatic page templates.
• Scale content production and technical checks using AI tooling to improve visibility in AI Overviews and LLM citations.
• Collaborate with the website manager on headless CMS builds, Core Web Vitals, and structured data implementation.
• Report performance metrics to senior stakeholders, providing clear recommendations based on conversion data.
• Lead the strategy for UK/IE markets while partnering with the central SEO hub in Poland.

Requirements

• 5+ years of hands-on SEO and ASO experience with a focus on revenue and account growth.
• Strong technical SEO skills including crawl analysis, Core Web Vitals, hreflang, and structured data.
• Experience working directly in a headless CMS environment alongside engineering teams.
• Ability to think AI-first and integrate AI tools into content and technical workflows.
• Comfortable making prioritization calls in short sprints and working within legal compliance constraints.

Culture & Benefits

• Competitive salary with a 12% flexible benefits package.
• Private medical cover for you and your family and life insurance.
• 28 days total holiday (including birthday and volunteering days) with the option to buy/sell days.
• Unlimited access to LinkedIn Learning.
• Supportive environment with employee-led diversity networks and ESG initiatives.
• Enhanced parental leave and comprehensive onboarding.