Senior Digital Optimization Manager (EdTech)

TL;DR

Senior Digital Optimization Manager (EdTech): Leading conversion rate optimization (CRO) and experimentation strategy across a multi-brand university ecosystem with an accent on data-driven UX improvements and journey analysis. Focus on scaling testing programs, identifying high-impact growth opportunities, and leveraging AI to drive measurable conversion gains.

Location: Must be based in the US (Remote)

Company

hirify.global is an education technology company providing support and expertise to over 100 universities to grow workforce-focused online degree programs.

What you will do

• Lead day-to-day CRO and experimentation execution, including A/B tests and personalization across partner microsites.
• Own the testing backlog, from identifying opportunities and developing hypotheses to managing execution and readout.
• Partner with SEO, UX, Content, and Analytics teams to align optimization efforts with brand and discovery goals.
• Use behavioral signals and journey analytics to diagnose UX friction points and design meaningful tests.
• Scale optimization practices, playbooks, and testing wins across the university portfolio.
• Leverage AI to accelerate the testing process from ideation to results measurement.

Requirements

• 6–9 years of experience in digital web optimization, CRO, UX, experimentation, and growth marketing.
• Hands-on experience running A/B tests and personalization experiments at scale.
• Expert proficiency in GA4 web analytics.
• Proficiency with Optimizely and FullStory.
• Proven ability to translate behavioral data into actionable insights that drive business impact.
• Must be based in the US.

Nice to have

• Experience working in multi-site or multi-brand ecosystems.
• Familiarity with machine learning–driven optimization and audience segmentation.
• Background in higher education, OPM, or complex lead generation environments.
• Experience partnering with development teams on build, execution, and QA.

Culture & Benefits

• Opportunity to work in a diverse and inclusive environment.
• Focus on data-driven decision-making and cross-functional collaboration.
• Impact-oriented role within a growing EdTech organization.
• Support for professional growth and standardized optimization frameworks.