Marketing Executive (B2B Events)

TL;DR

Marketing Executive (B2B Events): Developing and executing integrated marketing campaigns to attract target audiences for global industry platforms with an accent on channel management and campaign ROI. Focus on creating on-trend marketing materials, conducting market research, and managing promotional budgets.

Location: Based in the Ha Phan Building Office, Ho Chi Minh, Vietnam

Company

A global creator of industry platforms that organizes large-scale branded events and provides digital content to support market transactions.

What you will do

• Prepare and execute integrated marketing plans and campaigns across multiple channels to engage target audiences.
• Create user-friendly, on-trend digital and print marketing materials for campaigns and events.
• Manage marketing channels effectively to maximize engagement and campaign ROI.
• Conduct market research, analyze customer feedback, and track competitor activities to develop data-driven strategies.
• Manage the marketing budget, ensuring cost-efficiency across major promotional campaigns.
• Coordinate with vendors and partners to ensure deliverables are on-time and in-scope.

Requirements

• Bachelor’s Degree and 1+ year of experience in Marketing, Communication, or Advertising.
• Proficiency in Microsoft Office, marketing tools, and AI platforms.
• Excellent written and spoken Vietnamese and English proficiency.
• Strong organizational skills, detail-oriented approach, and a result-oriented mindset.

Nice to have

• Fluency in Chinese.
• Experience in the B2B event industry.
• Basic understanding of the water sector.

Culture & Benefits

• Career development through bespoke training, mentoring platforms, and LinkedIn Learning.
• Company-funded private medical cover and comprehensive wellbeing support (EAP).
• Flexible range of personal benefits and a ShareMatch scheme to become a shareholder.
• Up to four days of annual volunteer leave with charity match funding.
• Ability to work from almost anywhere for up to four weeks per year.