Qualitative Research Manager (Consumer Insights)

TL;DR

Qualitative Research Manager (Consumer Insights): Leading qualitative research projects to deliver consumer behavior insights with an accent on issue-based analyses and consultative storytelling. Focus on designing and executing qualitative studies across diverse sectors, applying ethnography and design thinking to drive client growth.

Location: 22 F.Ortigas Jr. Rd Pasig City, Philippines

Company

NIQ is the world’s leading consumer intelligence company, providing a complete understanding of consumer buying behavior through advanced analytics and global reach.

What you will do

• Drive issue-based analyses and deliver proactive, actionable insights to clients.
• Build effective analytical presentations and employ consultative storytelling for recommendations.
• Maintain high KPIs for data quality, analysis, and reporting delivery.
• Develop strong client relationships through empathetic understanding of their business needs.
• Integrate new techniques and technologies into the qualitative research practice.

Requirements

• At least 4 years of experience in Qualitative research.
• Practical expertise in moderation, focus groups, ethnography, and in-depth interviews.
• Ability to synergize both quantitative and qualitative research methodologies.
• Strong research discipline with a result-focused and optimistic mindset.

Nice to have

• Experience or academic studies in Ethnography, Semiotics, Design thinking, or UI/UX.

Culture & Benefits

• Flexible working environment.
• Volunteer time off.
• Access to LinkedIn Learning.
• Employee-Assistance-Program (EAP).