Head Of Brand (Fintech)

TL;DR

Head of Brand (Fintech): Leading brand strategy, positioning, and voice across all markets to drive organic demand and brand recall for European SMEs. Focus on translating product expertise into creative campaigns, managing brand health metrics, and building a high-ownership marketing culture.

Location: Must be based in Amsterdam (On-site/Hybrid)

Company

hirify.global is a fast-growing fintech company providing business insurance solutions for SMEs.

What you will do

• Define and execute the brand strategy, narrative, and voice across all markets.
• Lead and mentor a team of writers, designers, and content managers.
• Own brand health metrics including unaided awareness, consideration, and perception.
• Partner with product, growth, and operations teams to ensure brand consistency across all customer touchpoints.
• Manage external agency relationships and brand campaign budgets from insight to measurement.
• Review all customer-facing concepts to ensure audience sensitivity and brand alignment.

Requirements

• 8+ years of experience in brand leadership, ideally within a fast-growing consumer or SME-facing company.
• Proven track record of taking a brand from early-stage to credible market presence.
• Deep product fluency and willingness to become an expert in insurance products.
• Strong commercial savvy with experience managing real budgets and media measurement.
• Excellent writing and editing skills for taglines, manifestos, and creative briefs.
• Proactive mindset with a preference for hands-on execution over high-level management.

Culture & Benefits

• Competitive compensation package.
• Pension plan with 6% employer contribution.
• Hybrid work policy with up to two days per week from home.
• 25 days of annual leave plus Christmas Eve.
• 50 EUR monthly Alleo budget for personal expenses.
• Company Macbook and regular team events including quarterly offsites.