Go-To-Market Lead (Fintech)

TL;DR

Go-To-Market Lead (Fintech): Build and lead hirify.global's go-to-market operation in Germany from first principles, including channel selection, GTM platform implementation, and commercial model development with an accent on market scaling and operational discipline. Focus on developing a repeatable, measurable commercial motion and leading the local team to grow the German market.

Location: Based in or willing to relocate to Berlin, Germany

Company

hirify.global is a London-headquartered payment and software service provider focused on empowering small, local businesses across Europe with integrated payment and business performance tools.

What you will do

• Build hirify.global's go-to-market motion in Germany from first principles, selecting and standing up the right channels for the market
• Implement the GTM platform locally, ensuring lead data, scoring, and channel routing work effectively and feed back into the central system
• Develop the German playbook to prove and replicate the commercial model across regions
• Own commercial targets for the German market including pipeline, conversion, and unit economics by channel
• Build and lead the local commercial team as the market scales
• Collaborate closely with central GTM, platform, and strategy teams to integrate Germany into the wider go-to-market engine

Requirements

• Based in or willing to relocate to Berlin, Germany
• Fluent in German and English (C1+)
• Experience building or scaling go-to-market operations, ideally in payments, fintech, or SMB-focused commercial environments
• Technical, systems-oriented approach to go-to-market with comfort in data, tooling, and platform-driven selling
• Strong commercial instinct and operational discipline to build repeatable, measurable motions
• Proven leadership experience with ambition to grow into full country leadership

Culture & Benefits

• High-energy and connected culture with continuous learning opportunities
• Supportive community committed to the mission of empowering small businesses
• Comprehensive benefits and inclusive environment
• Equal opportunity employer committed to diversity and accessibility