Lead Manager, Brand Campaigns (Marketing)

TL;DR

Lead Manager, Brand Campaigns (Marketing): Planning and implementing integrated marketing plans for national drive periods and tentpole events with an accent on brand reach and revenue growth. Focus on managing asset delivery, coordinating cross-functional stakeholders, and optimizing campaign performance through data analysis.

Location: Remote (Continental U.S.). Applicants must be authorized to work for any employer in the U.S.; no sponsorship provided.

Salary: $68,107 - $82,000 USD

Company

The world’s largest wish-granting organization dedicated to uniting communities to grant life-changing wishes for eligible children.

What you will do

• Develop and execute campaign plans and activation materials, including chapter toolkits and media (paid, PSA, and in-kind) for national drive periods.
• Liaise with cross-functional stakeholders to align business objectives, revenue goals, and asset requirements.
• Translate campaign objectives into actionable recommendations for social media, earned media, and entertainment marketing strategies.
• Coordinate with internal and external creative resources to produce storytelling content, advertising, and PSAs.
• Manage partner deliverables across owned channels in coordination with Corporate Alliances.
• Analyze performance data and revenue results to conduct post-campaign evaluations and optimize future resources.

Requirements

• Bachelor’s degree in Marketing, Communication, or a related field.
• 5+ years of relevant experience in marketing, communications, or public relations.
• Must be based in the continental U.S.
• Must have valid U.S. work authorization (no visa sponsorship available).
• Experience leading cross-functional teams to execute complex projects.
• Strong proficiency in Microsoft Office applications.

Nice to have

• 3+ years of marketing experience in a non-profit setting.
• Experience in partnership marketing.

Culture & Benefits

• Comprehensive health package (Medical, Vision, Dental, Wellness) effective on day one.
• 401(k) Retirement Savings Plan with a 5% match after one year of service.
• HSA, FSA, and a fully funded Health Reimbursement Account.
• Generous time off: 15+ days PTO, 10 sick days, 11 paid holidays, and parental leave.
• Eligibility for the Public Service Loan Forgiveness Program.
• Home office equipment provided: laptop, 24” monitor, and docking station.