Content Manager, Demand Generation (Cybersecurity)

TL;DR

Content Manager, Demand Generation (Cybersecurity): Developing and executing content strategies to drive lead generation and brand awareness with an accent on SEO, AEO, and multi-channel distribution. Focus on creating high-conversion content assets and leveraging AI tools to scale content production.

Location: Remote (Must be based in the United States)

Salary: $119,000 – $129,000

Company

Cybersecurity company providing the world’s largest threat intelligence repository to protect software supply chains.

What you will do

• Execute a comprehensive content marketing strategy aligned with demand generation goals and objectives.
• Manage a content calendar for webinars, emails, podcasts, blogs, ebooks, and social media.
• Liaise between product marketing and demand generation to align content with campaign themes and priorities.
• Optimize content for SEO/AEO to increase organic traffic and improve SERP rankings.
• Coordinate with external agencies and contributors for PR and specialized content creation.
• Monitor performance metrics to iterate and improve the content strategy using data insights.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-6 years of content marketing experience in B2B SaaS or technology companies.
• Strong writing and editing skills with the ability to create persuasive B2B content.
• Proficiency with AI tools such as Jasper, ChatGPT, Claude, and Gemini for content automation.
• Experience with SEO optimization and marketing analytics tools.
• Must be authorized to work in the US without sponsorship.

Nice to have

• Experience in the cybersecurity industry.
• Familiarity with marketing automation and CRM platforms.

Culture & Benefits

• Competitive base salary with performance-based bonuses and equity options.
• Comprehensive medical, dental, vision, and life insurance with 90% of premiums covered by the employer.
• Flexible PTO and quarterly company-wide Wellness Weekends (3-day breaks).
• Remote work stipend and full access to Udemy Business for continuous learning.
• Mindfulness support via a complimentary Calm app membership.