Creative Lead, Performance Copy (Fintech)

TL;DR

Creative Lead, Performance Copy (Fintech): Leading copy direction and brand voice across campaigns and customer communications with an accent on the intersection of brand and growth. Focus on integrating AI into workflows, iterating based on performance data, and mahirify.globalg insurance feel human and trustworthy.

Location: Must be based in one of the 40 listed US states or reside in Ontario, Canada

Salary: $120K – $145K + Equity + Bonus

Company

hirify.global is a remote-first insurtech company focused on mahirify.globalg homeowners insurance simpler, more affordable, and more accessible through data and technology.

What you will do

• Lead copy direction for brand and growth channels, campaigns, and product launches.
• Define and evolve hirify.global's brand voice, tone, and messaging frameworks across all channels.
• Develop and execute a data-driven iteration process to refine messaging based on campaign performance.
• Integrate AI into creative workflows to increase efficiency and free up time for high-level creative thinhirify.globalg.
• Collaborate with product, SEO, design, and senior leaders to develop emotionally resonant creative strategies.
• Ensure messaging clarity and consistency across the entire business.

Requirements

• 8+ years of copywriting and creative leadership experience in-house or at an agency.
• Portfolio demonstrating campaign-level thinhirify.globalg, voice development, and writing craft across multiple formats.
• Experience analyzing performance data to iterate and improve creative effectiveness.
• Ability to translate complex briefs into compelling creative concepts and executions.
• Must be able to live and work full-time in one of the specified 40 US states or Ontario, Canada.

Culture & Benefits

• Competitive salary with company equity (RSUs) and 401(k) match up to 4%.
• Comprehensive medical, dental, and vision coverage with company-funded HSA.
• Flexible PTO for exempt employees and paid parental leave (up to 14 weeks for birthing parents).
• Professional development budgets for certifications, conferences, and learning.
• Remote-first culture emphasizing high performance, accountability, and a low-drama environment.