Content Marketing Manager (SaaS)

TL;DR

Content Marketing Manager (SaaS): Developing and executing a content strategy to support demand generation, thought leadership, and brand awareness for SMB and Enterprise segments with an accent on content creation and localization. Focus on producing high-quality B2B assets, optimizing digital presence through SEO and social media, and measuring ROI to drive pipeline growth.

Location: Hybrid in Munich, Germany

Company

hirify.global supports businesses in their digital transformation and growth journey through secure and sustainable automation processes.

What you will do

• Define and execute regional content strategies for demand generation, PR, and brand awareness.
• Produce and localize high-quality B2B content including blogs, whitepapers, videos, and case studies.
• Coordinate regional PR initiatives and manage organic social media and SEO optimization.
• Maintain and optimize regional web pages to improve visibility and conversion rates.
• Track content performance and ROI, managing external agencies and vendors.

Requirements

• Minimum 3 years of experience in B2B content marketing for SMB and Enterprise.
• Background in a technology or SaaS company.
• Fluency in English and German (written and spoken).
• Experience with localization technology (e.g., Smartling) and creative tools like Canva.
• Familiarity with marketing automation platforms (Eloqua, Pardot) and CMS.
• Strong project management skills to handle multiple deliverables on time and within budget.

Nice to have

• Proficiency in Spanish.

Culture & Benefits

• Hybrid work model blending office and remote setups.
• Access to a 24/7 online global learning platform for continuous growth.
• Mental health support via a complimentary employee assistance program.
• Inclusive community with Empowered Communities and Philanthropy programs.
• Competitive total rewards package including a generous referral scheme.