Healthcare Marketing & Branding Specialist (Healthcare IT)

TL;DR

Healthcare Marketing & Branding Specialist (Healthcare IT): Driving brand awareness and executing digital marketing initiatives for healthcare IT services with an accent on employer branding and strategic campaigns. Focus on creating impactful content, managing multi-channel campaigns, and enhancing online presence within the healthcare technology sector.

Location: Work from Office in Chantilly, Virginia, US

Company

An ISO-certified IT business providing technology and platform-enabled services, specializing in Managed Services, EHR, ERP, and Cybersecurity for healthcare and government sectors.

What you will do

• Develop and execute branding and marketing strategies specifically for healthcare IT services and solutions.
• Manage digital marketing campaigns across LinkedIn, email, websites, and social media platforms.
• Create a variety of marketing materials, including brochures, presentations, case studies, and newsletters.
• Collaborate with recruitment and sales teams to support healthcare staffing and client acquisition.
• Coordinate marketing for technologies such as EPIC, Workday Healthcare, BI/Analytics, and Cloud services.
• Conduct market research and competitor analysis while tracking performance metrics for leadership reports.

Requirements

• 4-5 years of marketing experience within a healthcare IT company or healthcare staffing environment.
• Strong proficiency in branding, digital marketing, and content creation.
• Deep understanding of EMR/EHR platforms and current healthcare technology trends.
• Expertise in LinkedIn marketing and employer branding strategies.
• Experience with tools such as Canva, HubSpot, Google Analytics, or Mailchimp.
• Must be based in or able to work from the office in Chantilly, Virginia.

Nice to have

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Familiarity with healthcare platforms like EPIC, Cerner, or Workday analytics solutions.

Culture & Benefits

• Work within a highly certified organization (ISO 27001, 9001 CMMI 3, and SOC 2).
• Collaborative environment working closely with sales and recruitment teams.
• Opportunity to drive digital transformation and application modernization efforts for diverse clients.