Growth Marketing Manager, ASO (Gamedev)

TL;DR

Growth Marketing Manager, ASO (Gamedev): Unifying ASO strategy and execution for live service and new titles with an accent on AI-driven workflows and storefront optimization. Focus on balancing roadmap management with A/B testing and leveraging LLMs for metadata scaling and sentiment analysis.

Location: Must be based in or be able to work on-site in Los Angeles or Vancouver

Salary: $34 - $36 per hour (Vancouver range)

Company

hirify.global is a world leader in developing immersive, social multiplayer games, known for titles like Marvel Contest of Champions and Shop Titans.

What you will do

• Develop and manage the ASO roadmap, balancing default optimizations with 3–5 A/B tests per month per game.
• Utilize generative AI tools and LLMs to scale metadata creation, localization, and competitor sentiment analysis.
• Lead end-to-end storefront execution across iOS, Google Play, Epic, and Steam.
• Collaborate with Creative Services to brief and iterate on high-impact icons, screenshots, and feature graphics.
• Monitor ASO KPIs and deliver weekly/quarterly performance recaps to stakeholders.
• Partner with Data Science to build forecasting models and evaluate the business impact of optimizations.

Requirements

• 2+ years of experience in Growth Marketing and ASO within the mobile gaming industry.
• Deep knowledge of modern app store algorithms, including Apple's NLP intent matching and Google's AI-organized search.
• Proficiency in AI-specific ASO tools (e.g., AppTweak) and LLMs for workflow efficiency.
• Strong analytical mindset with the ability to build growth models and forecast impact.
• Must be able to work on-site in Los Angeles or Vancouver.

Culture & Benefits

• Collaborative, fun-loving culture with a drive for excellence in free-to-play gaming.
• Opportunity to work on high-profile, award-winning titles with hundreds of millions of downloads.
• Commitment to a diverse and inclusive workforce.