International Loyalty & Incentives Manager (Marketing)

TL;DR

International Loyalty & Incentives Manager (Marketing): Developing and testing regional-specific incentive structures to drive long-term LTV across different cultures with an accent on behavioral economics and localized reward fulfillment. Focus on using AI modeling for churn prediction, managing promo budgets across currencies, and optimizing "Wallet Share" against local competitors.

Location: Hybrid (London, UK) — requires 2 days per week in the office

Company

hirify.global Group connects people to experiences worth sharing via a portfolio of travel brands including hirify.global, Viator, and TheFork.

What you will do

• Develop and test regional-specific incentive structures, including cashback, points, and gamification, based on local consumer behavior.
• Audit existing loyalty frameworks to ensure compliance with local regulations and cultural expectations.
• Track "Wallet Share" against local competitors and adjust incentive density to maintain a competitive edge.
• Utilize AI modeling to identify at-risk customer segments in specific markets and deploy preemptive incentive offers.

Requirements

• Deep understanding of behavioral economics and how incentive psychology varies by culture.
• Ability to manage promo budgets and "burn rates" across different currencies and margin profiles.
• Proficiency in using AI for churn prediction and automated incentive optimization.
• Experience working with local vendors for regionalized reward fulfillment.
• Must be based in or able to commute to the London office.

Culture & Benefits

• Competitive compensation packages including base salary and annual bonuses.
• Flexible schedule and remote-friendly collaboration approach.
• Annual donation matching for qualifying charitable contributions.
• Tuition assistance for qualified professional development programs.
• Travel perks, lifestyle benefits, and comprehensive health coverage.
• Generous employee referral scheme.