B2B Content Copywriter (Marketing)

TL;DR

B2B Content Copywriter (Marketing): Creating intelligent and commercially impactful long-form content and strategic editorial work for B2B brands with an accent on storytelling and thought leadership. Focus on translating complex business topics into compelling narratives and executing social-first creative strategies.

Location: Hybrid (London, UK) — 2-3 days in the office per week

Company

A creative agency recognized by Campaign Magazine as one of the Best Places to Work for seven consecutive years.

What you will do

• Lead the development of long-form B2B content, including white papers, industry reports, and feature articles.
• Conduct stakeholder interviews and insight gathering to inform editorial narratives and executive profiling.
• Translate complex or technical subject matter into clear, engaging, and commercially effective storytelling.
• Create campaign headlines, messaging frameworks, and LinkedIn-first content for executive thought leadership.
• Collaborate with strategists, designers, and motion teams to bring editorial ideas to life across various formats.
• Contribute to pitches, campaign proposals, and strategic narrative development for B2B accounts.

Requirements

• Proven experience developing high-quality long-form B2B content and thought leadership.
• Exceptional writing and editorial skills with the ability to simplify complex topics.
• Experience writing across sectors such as finance, insurance, technology, logistics, or sustainability.
• Strong understanding of B2B audiences, brand positioning, and commercial storytelling.
• Expertise in creating LinkedIn-first content and managing executive profiling.
• Must be based in or able to work from the London office 2-3 days per week.

Culture & Benefits

• Private Healthcare and Life Insurance.
• 25+ days of holiday.
• Team mini-breaks in the UK and abroad and regular socials.
• Open, engaged, and inspirational work culture.
• Proven track record as a top employer in the creative industry.