Creative Marketing Lead (Mobile Apps)

TL;DR

Creative Marketing Lead (Mobile Apps): Owning the creative strategy and production for B2C subscription apps with an accent on paid acquisition hooks and scalable production processes. Focus on designing high-volume hypothesis backlogs, running structured experiments, and developing a creative playbook for new verticals.

Location: Remote or Hybrid

Company

hirify.global is a young tech company focused on building a portfolio of mobile apps across pet care and lifestyle domains.

What you will do

• Own the creative strategy across Meta, Google, and TikTok, driving the roadmap from hooks and formats to visual language.
• Establish scalable, documented creative production processes covering ideation, production, testing, and iteration.
• Design and prioritize a high-volume hypothesis backlog and translate experiment results into strategic decisions.
• Conduct competitor and trend research to adapt winning organic content angles into paid formats.
• Launch new funnels and product angles from scratch and define creative playbooks for new verticals.
• Hire, onboard, and develop a team of Creative Marketing Managers.

Requirements

• 3+ years of experience as a Creative Marketing Manager, Producer, or Strategist in subscription B2C apps.
• Hands-on experience across multiple ad platforms including Meta, Google, and TikTok.
• Deep understanding of digital marketing, paid social, and current creative trends.
• Strong analytical skills and a data-driven approach to decision-making.
• Experience with web funnels and the synergy between creatives, landing pages, and offers.
• English: B2 (Upper-Intermediate) or higher

Nice to have

• Hands-on experience with AI creative tools.

Culture & Benefits

• Unlimited out-of-office days via a flexible Time-off Policy.
• Choice between remote or hybrid work formats.
• Compensations for sports, education, psychologists, and language courses.
• Health insurance and 100% sick leave compensation.
• Co-working compensation and corporate merch.
• Team buildings and offsites in countries like Spain, Italy, and Poland.

Hiring process

• HR interview, followed by a test task.
• Technical interview and team fit discussion.
• Offer.