Senior Director, International Global Partnerships (Entertainment)

TL;DR

Senior Director, International Global Partnerships (Entertainment): Leading the strategic growth of the Monster Jam brand across European markets with an accent on integrated franchise marketing, retail activation, and consumer products expansion. Focus on building cohesive programs to increase brand awareness, strengthen retailer relationships, and accelerate event attendance.

Location: Hybrid (United Kingdom)

Company

hirify.global is a global leader in live family entertainment and the owner of the Monster Jam brand.

What you will do

• Develop and execute the European franchise growth strategy for Monster Jam across key markets and retail channels.
• Lead integrated marketing initiatives to increase brand awareness, fan engagement, and affinity.
• Build and manage strategic relationships with major European retailers and distribution partners.
• Act as the primary liaison with the Spin Master toy team for product development and go-to-market planning.
• Collaborate cross-functionally with internal marketing, events, ticketing, and finance teams to align franchise initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Entertainment Management, or a related field.
• 5–8+ years of experience in franchise marketing, brand management, consumer products, or licensing.
• Strong understanding of European retail landscapes and consumer markets.
• Proven ability to manage cross-functional partnerships and external stakeholders.
• Willingness to travel across Europe and internationally as needed.

Nice to have

• Experience working with entertainment, toy, sports, gaming, family, or lifestyle brands.

Culture & Benefits

• Strategic leadership role with a significant impact on international brand growth.
• Opportunity to work with world-renowned partners such as Spin Master.
• Fast-paced environment focused on high-profile live events and consumer products.